Martech Zone articles tagged company:

  • CRM and Data PlatformsWhy Are Data Management Platforms Being Phased Out?

    The Downfall of Data Management Platforms (DMPs)

    We’re in an era where privacy matters to customers more than ever, and cookies are on their way out. This shift is shaking things up for everyone in the advertising industry. 77% of industry folks and 75% of publishers say they’re ready for a world without cookies and identifiers. IAB, State of Data But actions speak louder than words. Advertisers…

  • Email Marketing & AutomationValidate Email Address With Regular Expression Regex

    How To Validate An Email Address With Regular Expressions (Regex). Sample HTML5, PHP, C#, Python, and Java Code.

    Virtually every programming language supports regular expressions nowadays. While some developers don’t like them, they truly are a best practice as they typically perform functions like validation extremely fast with fewer server resources. Email addresses are a perfect example… where they can be easily checked to ensure they’re properly formatted. Keep in mind that validation is not verification. Validation simply…

  • Analytics & TestingLinkedIn Website Demographics

    LinkedIn Launches Linkedin Website Demographics

    LinkedIn is breaking out a great new feature in the next coming weeks, LinkedIn Website Demographics. Website Demographics uses data from LinkedIn’s 500+ million members to provide insight into your company’s website visitors in a way that respects member privacy. Featuring an easy-to-read interface in LinkedIn Campaign Manager, Website Demographics lets you filter your website audience by 8 individual professional…

  • Social Media & Influencer MarketingTOMS cause marketing: one for one case study

    TOMS: A Case Study in Profitable Cause Marketing

    I had written a plea to Stop Killing Cause Marketing a while ago. Central to the controversy is that sometimes cause marketing clashes with consumers when businesses apply their marketing efforts to profitable ventures while utilizing non-profits or charities. Opponents of cause marketing believe that companies are abusing the charity… and should give any funding out of the goodness of…

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