The 4 Elements You Should Have in Every Piece of Content

One of our interns who is researching and writing initial research for us was asking if I had any ideas on how to expand that research to ensure the content was well-rounded and compelling. For the last month, we’ve been doing research with Amy Woodall on visitor behavior that helps with this question. Amy is an experienced sales trainer and public speaker. She works closely with sales teams on helping them recognize indicators of intent

16 Steps to Compelling Content Creation

Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO. I like the advice here because it goes beyond the actual media and points to other elements that make consuming the content easier as well. The 16 Steps to Compelling Content Creation: Think like a journalist. Get inspiration from your network. Try short, concise content. Use industry news. Keep it conversational. Don’t