Competitive Analysis

Martech Zone articles tagged competitive analysis.
  • Artificial IntelligenceSurfer: AI-Driven SEO Platform

    Surfer: AI-Driven SEO Platform for Automated Content Creation and Optimization

    Traditional search engine optimization (SEO) platforms often inundate users with a plethora of subjective data and reports, leading to potential confusion and misguided efforts. Their excessive data and analysis can inadvertently steer businesses and even seasoned SEO consultants toward investing time and resources in areas that may not yield significant impacts. Surfer Surfer is an innovative SEO platform that embraces…

  • Marketing & Sales VideosAhrefs SEO Site Audit

    Ahrefs Launches an Incredible New Site Audit Tool

    As a practicing SEO consultant, I’ve tested and used just about every platform on the market. In all honesty, I was losing faith in the multitude of shoddy platforms that were really just a pile of testers smashed together into a single tool that vendors liked to call an SEO audit. I really hate them. Clients would often try one…

  • Ecommerce and RetailHow to Sell On Amazon

    The Ultimate Guide: How to Sell on Amazon

    This week, we had a great conversation with Randy Stocklin on our podcast. Randy is an e-commerce expert who co-founded One Click Ventures, which owns three large e-retailers in the eyeglass industry. One topic we touched on was the importance of selling on Amazon. With its incredible reach, Amazon should never be dismissed as a means of selling and distributing of…

  • Analytics & Testingpostacumen

    Postacumen: Competitive Analysis for Facebook Pages

    Where does your brand rank in on Facebook with regard to your competitors? What are the types of content and images that your competitors are sharing that are driving engagement to their brand instead of yours? When is the community engaged in your industry? These are the questions that Postacumen provides analytics and reporting for. Postacumen allows you to measure…

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