Competitive Landscape

Martech Zone articles tagged competitive landscape.
  • Marketing ToolsOsum: AI Market Research Platform

    Osum: Enhance Your Business Strategy with Advanced AI Market Research Solutions

    The significance of timely and insightful market research cannot be overstated. Traditional methods, often labor-intensive and outdated, can lead to lost opportunities and misguided decisions. Osum, a cutting-edge AI-driven platform, emerges as a solution, redefining how market research is conducted and utilized for strategic decision-making. Osum AI-Driven Market Research Osum offers a suite of tools designed to streamline and enhance…

  • Sales EnablementKompyte: Sales Competitive Intelligence Automation

    Kompyte: Boost Your Sales with Competitive Intelligence Automation Software

    Staying ahead of the competition is crucial. That’s where Kompyte, powered by Semrush, takes the hassle out of competitive intelligence and helps your sales teams close more deals. Kompyte scans millions of data sources daily, effortlessly identifying changes in your competitive landscape. It tracks all your competitors’ online activities, effectively filtering out the noise and leaving you only the insights…

  • Analytics & TestingWhat is Marketing Data Analytics?

    What Is Marketing Data Analytics? Why Your Business Should Embrace It

    Let’s face it – collecting and analyzing customer data from diverse channels can be a daunting task.  When done ineffectively, it can negatively impact decision-making, leading to business failure.  I’ve witnessed how poor data quality results in a frustrating cycle of missed opportunities and underachieved marketing goals. 21% of respondents experienced marketing budget wastage (1 in 5 dollars lost) because…

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