Competitor Analysis

Martech Zone articles tagged competitor analysis.
  • Search MarketingSEO Automation List, Taks, and Resources

    What Search Engine Optimization Tasks Can You Automate?

    The digital marketing arena is witnessing an unprecedented complexity in search engine optimization (SEO) driven by the emergence of diverse search features like local search, map packs, intricate schema markup, ranking factor changes, the expansive knowledge graph, and the dynamic nature of search algorithms. These advancements represent a double-edged sword: they provide sophisticated ways to enhance visibility and user engagement…

  • Search MarketingDigital Presence Audit

    8 Reasons Why Automated SEO Audits Are Likely Hurting Your Site’s Rankings And Wasting Your Time and Effort

    We’re helping two clients optimize their platforms for search engine optimization (SEO). Each platform serves a different location and industry, and the audits we’ve delivered to prioritize development are substantially different. There’s often pushback on the priorities from their client’s SEO consultant or internal marketing team that incorporates some third-party automated SEO audit. It’s frustrating, especially given that their sites…

  • Artificial IntelligenceSurfer: AI-Driven SEO Platform

    Surfer: AI-Driven SEO Platform for Automated Content Creation and Optimization

    Traditional search engine optimization (SEO) platforms often inundate users with a plethora of subjective data and reports, leading to potential confusion and misguided efforts. Their excessive data and analysis can inadvertently steer businesses and even seasoned SEO consultants toward investing time and resources in areas that may not yield significant impacts. Surfer Surfer is an innovative SEO platform that embraces…

  • Search MarketingLink Building Competitor Analysis

    How To Perform Competitor Analysis for Identifying Link Building Prospects

    How do you find new backlink prospects? Some prefer to search for websites on a similar topic. Some look for business directories and web 2.0 platforms. And some just buy backlinks in bulk and hope for the best. But there is one method to rule them all and it’s competitor research. Websites linking to your competitors are likely to be…

  • Content MarketingUse Social Listening to Improve Content Marketing

    5 Ways To Use Social Listening To Improve Your Content Marketing Strategy

    Content is king — every marketer knows that.  However, oftentimes, content marketers cannot just rely on their skills and talent — they need to incorporate other tactics in their content marketing strategy to make it more powerful. Social listening improves your strategy and helps you speak directly to consumers in their language. As a content marketer, you probably know that…

  • Social Media & Influencer MarketingCustomer First

    “Customer First” Must be the Mantra

    Harnessing the power of the many sophisticated marketing technologies available is a good move for business, but only if you keep your customer in mind. Business growth relies upon technology, this is an undisputed fact, but more important than any tool or piece of software is the people you are selling to. Getting to know your customer when they’re not…

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