How To Perform Competitor Analysis for Identifying Link Building Prospects

How do you find new backlink prospects? Some prefer to search for websites on a similar topic. Some look for business directories and web 2.0 platforms. And some just buy backlinks in bulk and hope for the best. But there is one method to rule them all and it’s competitor research. Websites linking to your competitors are likely to be thematically relevant. What’s more, they are likely to be open to backlink partnerships. And your

5 Ways To Use Social Listening To Improve Your Content Marketing Strategy

Content is king — every marketer knows that.  However, oftentimes, content marketers cannot just rely on their skills and talent — they need to incorporate other tactics in their content marketing strategy to make it more powerful. Social listening improves your strategy and helps you speak directly to consumers in their language. As a content marketer, you probably know that a good piece of content is defined by two features:  The content should speak to

“Customer First” Must be the Mantra

Harnessing the power of the many sophisticated marketing technologies available is a good move for business, but only if you keep your customer in mind. Business growth relies upon technology, this is an undisputed fact, but more important than any tool or piece of software is the people you are selling to. Getting to know your customer when they’re not someone face-to-face does present problems, but the extensive volume of data to play with means