Key Event Metrics Every Executive Should Track

An experienced marketer understands the benefits that come from events. Specifically, in the B2B space, events generate more leads than other marketing initiatives. Unfortunately, most leads do not turn into sales, leaving a challenge for marketers to uncover additional KPIs to prove the value of investing in future events. Rather than focussing entirely on leads, marketers need to consider the metrics that explain how the event was received by potential customers, current customers, analysts and

How to Treat Your Public Speakers

This is a post that I should have written over a year ago, but I was motivated to write it tonight after an event that I spoke at. Last year, I traveled out to Rapid City, South Dakota and spoke at Concept ONE, a premiere business marketing event founded by Korena Keys, a regional entrepreneur, agency owner, and proud South Dakotan. Korena’s goal was to bring professional speakers in from out of state that could

I Took A Year Off From Conferences, Here’s What Happened

The last twelve months have been the busiest in our business’ history. We rebranded our Martech publication, moved our offices after 7 years, and honestly rebuilt our services from the ground up. I decided to skip conferences during the year to focus on the business. In fact, I didn’t even make a trip to Florida in the entire time, where I love getting a rest and visiting my Mom. (Mom wasn’t too happy about this!) Prior

Localist: Publish, Manage and Promote Your Events Online

Marketers are using events more than ever, and the impact is obvious. In fact, Events help to bring in new leads, convert interested prospects to customers and better explain a product or service in real-time. However, many marketers struggle to not only leverage events in an integrated capacity, but also to understand and measure how they are driving sales, brand awareness, engagement and more. Thus, events represent a sort of Wild West for marketers. Events

13 Ways that Content Is Monetized Online

A good friend contacted me this week and said that he had a relative that had a site that was getting significant traffic and they wanted to see if there were a means of monetizing the audience. The short answer is yes… but I don’t believe the majority of small publishers recognize the opportunity or how to maximize the profitability of the property they own. I want to start with the pennies… then work into

How to Improve Engagement at Your Next Conference

This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Technology dependence at events continues to evolve with QR codes for convenient registration and checking in, Event Mobile Apps for accessing content and networking, Video Conferencing to enable remote meetings with the home office, and 360-degree video for both live and recorded activity that can be accessed