Netflix’s Planned Adoption of Advertising-Based Video On Demand (AVOD) Points to Wider Trend Across Streaming Services

More than 200,000 subscribers have left Netflix over the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening at a time when Converged TV (CTV) platforms are enjoying unparalleled popularity amongst both the American public and international viewers, a trend that appears to be both stable and likely to exhibit growth. Netflix’s troubles, and how it got to this point, is another long