3 Email Marketing Tools You Need to Know About

Reading Time: 2 minutes Text to Subscribe – If you are working with an email marketing agency, they will likely already have connections with a partner who offers the text to subscribe feature. Text to Subscribe is a great email marketing tool. It is a hands off approach to growing your email marketing list. Your email marketers take the time to set this up while you sit back and watch it run. With little effort, you will see how

Interactive Multi-Channel Marketing from the Podium

Reading Time: < 1 minute One of the more interesting demos held at ExactTarget Connections, yesterday, was the real-time interactive demonstration done by Scott Dorsey, CEO, during the opening speech. Scott asked everyone to text the word research and their email address to 38767 to obtain Forrester’s 2009 Channel Preference Study and Customer Knowledge is Marketer Power. In real-time, a text message response was sent back confirming the request and asking if you’d also like to receive a voice message