Consensus Creation

Martech Zone articles tagged consensus creation:

  • Content MarketingMarketing Benefits versus Features in SaaS and Technology

    Dear Tech Marketers: Stop Marketing Features Over Benefits

    Dear Tech Marketer or SaaS Enthusiast, It’s undeniable that the world of technology is exhilarating. The thrill of crafting and unleashing new releases and groundbreaking features ignites the passion within every tech marketer’s heart. We understand the complexities, the sleepless nights, and the countless lines of code that go into transforming concepts into reality. It’s no wonder you’re proud of…

  • Sales and Marketing TrainingGartner's Six Stages of the B2B Buyer's Journey

    The Six Stages of the B2B Buyer’s Journey

    There have been many articles on buyer’s journeys over the last few years and how businesses need to transform to accommodate the changes in buyer behavior digitally. The phases that a buyer walks through are a critical aspect of your overall sales and marketing strategy to ensure that you provide the information to prospects or customers where and when they’re…

  • Advertising TechnologyB2B Content List For Business Buyer's Journey

    A Must-Have List of Content EVERY B2B Business Needs To Feed The Buyer’s Journey

    It’s puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching their next partner, product, provider, or service. The base of your content must directly feed your buyers’ journey. Years ago,…

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