Consensus

Martech Zone articles tagged consensus:

  • Sales and Marketing TrainingMarketing by Consensus

    From Harmony to Innovation: The Surprising Impact of Consensus in Marketing

    Tomorrow, I’m meeting with my leadership team to reach a consensus on our next campaign strategy focused on attendees at a national retail marketing event. I would have groaned early in my career if I was asked to facilitate such a meeting. As a young, spirited, and talented individual, I wanted to be provided the freedom and accountability to make…

  • Advertising Technology
    How Does Advertising Work?

    How Does Advertising Work? What Makes People Buy?

    While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their poor audience. I think that’s a rather disturbing, unfortunate, and unlikely notion. The first notion that only rich companies advertise…

  • Content Marketinghow to persuade influence

    The Surprising Science Behind Influence and Persuasion

    I’ve been vocal about my disdain on the latest panacea of how influence marketing is being sold online. While I believe influencers have great reach and some influence, I don’t believe that they have the power of persuasion independent of other factors. Influence marketing still requires a strategy beyond throwing some tickets at an influencer or getting a retweet. According…

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