If your retail or ecommerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine’s Day Campaigns as it appears this is going to be a record year for spending – despite the economic challenges! Perhaps spending more time at home with our loved ones is igniting the flames of love… or requiring us to make amends (kidding). A National Retail Foundation survey predicts consumers plan
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A hot marketing trend that we’ve begun hearing more and more about are micro-moments. Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries. But what exactly are micro-moments? In what ways are they shaping the consumer journey? It’s important to understand how very new the idea of micro-moments is in the digital marketing world. Think with Google leads the charge on researching the ways smartphone technology revolutionizes
There’s an interesting quandry when asking for feedback via a survey versus collecting actual behavior. If you ask any consumer if they like advertising, a select few may jump up and down about how they can’t wait for the next ad to popup on Facebook or the next commercial during their favorite television show. I’ve never actually met that person… The reality, of course, is that companies advertise because it works. It’s an investment. Sometimes
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