Fathers Day Ecommerce Statistics: 5 Things Every Brand Needs to Know

It’s almost Father’s Day! I lost my Pops a few years ago, so take the time to hug your Dad and buy him a gift… even if it’s just a few bucks. He’ll love it even if he doesn’t show it. This time of year I find myself at Lowes looking at the cool tools and I think just for a split second… “I’m going to grab one of those for Dad” and then I remember he’s

How Advocates Drive More Instagram Activity than Influencers

By 2019, spending on #Instagram Influencers is expected to reach $2.3 billion That’s an incredible amount, but points directly to the power of a visual program that’s widely adopted in influencing purchase decisions. In fact, a whopping 72% of Instagram users report to making a purchase decision based on images shared on the platform Instagram side note… you can follow me @dknewmedia! Be prepared to see a ton of photos of my dog Gambino and my ongoing