Birdie: AI-Driven Market Research

The firehose of data that social media can provide is unstructured and its difficult to attain meaningful information from it without some kind of intelligence. Birdie turns millions of comments, reviews, and other online conversations into structured, practical consumer insights that help marketing teams make faster, more effective decisions.  Birdie is the industry’s first comprehensive AI-based Insights-as-a-Service (IaaS) platform designed specifically to help CPG brands like Samsung and P&G understand millions of consumers’ opinions, transforming

How Social Marketing Stacks Up with Traditional Advertising

I’m not opposed at all to advertising and paying for promotion, but many business owners and even some marketers don’t distinguish the difference. Often, social marketing is seen as just another channel. While it is an additional strategy to add to your marketing, social offers a far different opportunity. Social media has been disrupting the advertising landscape ever since it burst onto the scene and offered trackable metrics that marketers only dreamed of. With the