What is the Impact of Online Consumer Reviews on Your Business?

We worked closely with a company who advised businesses selling products via Amazon. By working on both optimizing a product page and incorporating strategies to collect reviews from customers, they’re able to increase the visibility of your products in internal product searches… ultimately increasing sales exponentially. It’s difficult work, but they’ve got the process down pat and continued to repeat it for more and more clients. Their service spells out the impact of consumer reviews on

ROBO: How Today’s Shoppers Research Online and Buy Offline

While we continue to make a big deal out of the growth of online sales, it’s important to remember that 90% of consumer purchases are still made at a retail outlet. That doesn’t mean that online doesn’t have a huge influence – it does. Consumers still want the gratification of looking, touching and test-driving a product before paying for it. ROBO isn’t new, but it is becoming the norm in consumers’ shopping journey and a

Consumers Do Not Buy Perfection Anymore

One of the most wonderful transformations that I believe social media has brought about is the destruction of the perfect brand. No longer do consumers expect perfection… but we do expect honesty, customer service, and fulfillment of any promises a company set expectations for. In a client luncheon last week at Bitwise Solutions, President and CEO Ron Brumbarger told his clients that Bitwise will make mistakes… but that they would always do their best to