E-commerce Product Reviews: 7 Reasons Why Online Reviews Are Essential for Your Brand

One may have noticed how it is becoming more and more common for businesses, especially for those in the e-commerce sector, to include reviews on their websites. This is not a case of a fad, but a development that has proven to be highly effective in earning the trust of customers. For e-commerce businesses, it is vital to winning the trust of customers, especially first-time ones, as there is no way for them to see the

Ecommerce Features Checklist: The Ultimate Must-Haves for Your Online Store

One of the most popular posts that we’ve shared this year has been our comprehensive website features checklist. This infographic is a fantastic follow-up by another great agency that produces incredible infographics, MDG Advertising. Which e-commerce website elements are most important to consumers? What should brands focus time, energy, and budget on improving? To find out, we looked at a host of recent surveys, research reports, and academic papers. From that analysis, we found that