10 Content Trends Advertisers Cannot Afford to Ignore

At MGID, we see thousands of ads and serve millions more of them every month. We track the performance of every ad we serve and work with advertisers and publishers to optimize the messages. Yes, we have secrets that we share only with customers. But, there are also big picture trends that we want to share with everyone interested in native performance advertising, hopefully benefitting the entire industry. Here are 10 key trends that are

InPowered: Promote Third-Party Trusted Content

As content marketers write their own content on their own sites, there’s always the issue of trust. Of course you’re going to promote your brand, products and services as the best. Alternatively, when third-party trusted sites write about your brand, product and service – that content is naturally trusted more since the author doesn’t have a financial interest in the company (hopefully). The author is writing the content as an honest review and putting their