What is Content Marketing?

Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it. But there’s more to a content marketing strategy than just starting a blog, so

10 Essentials Elements for Efficient Content Production

Wrike is a collaboration platform used to streamline content production within your organization. They refer to this as a content engine and describe the ten elements – both from the organization and from the platform – that make content production more efficient. What’s a Content Engine? A content engine is the people, processes, and tools that deliver high-quality, targeted and consistent content in a variety of media types, including blog content, webinars, ebooks, infographics, videos

DivvyHQ: High Volume Content Planning and Workflow

If you’re working at an enterprise company, content planning and execution is central to your overall marketing strategy. The challenge is managing ideas, resources, assignments, and reviewing overall production status. DivvyHQ‘s platform provides all the tools necessary from ideation to execution. The platform was designed for both content and social media publishing. DivvyHQ is a cloud-based, content planning and production workflow tool built to help marketers and content producers get/stay organized and successfully execute demanding,

Content: The Key to Killer Blog Posts

Sharing great content will forever be the driving force for companies to build their online presence, share their stories, and attract, engage and sell to customers. We are working with two clients right now whose strategies have changed and they weren’t sharing visual content via social and haven’t had us developing video or infographics… and the downturn in their share of voice, visitors, and – ultimately – leads and closes have suffered. Content is the