Your Complete Content Marketing Checklist

Textbroker has put together this infographic on The 5 Steps to a Successful Content Strategy. The 5 areas are: Audit and Analysis Goal Definition Development and Planning Creation and Seeding Monitoring and Controlling If I were to squeeze anything in, it would be Promotion. While seeding with influencers is helpful, paid content promotion through social channels, native advertising, and pay-per-click are amazing strategies. Typically, we begin promotion after validating that the content is resonating with

Lumanu: Find Influencers and Discover Influential Content

Extending the reach of your content is critical. Whether you’re attempting to grow your organic rankings by having your content referenced and linked to by high-authority sites, whether you’re attempting to expand your social reach to relevant audiences, or whether you’re trying to build authority in your industry by getting a mention from someone of influence… influencer marketing is a must. Influencer marketing is broken down into two essential components Who are the influencers that

Content Marketing is a Balance of Curation and Creation

As we review topics on Martech Zone to write about, we research their popularity as well as the content that’s already been published. If we believe we can update the topic and add additional details that are key to the topic – we typically take on the task of writing it ourselves. If we believe we can better illustrate the topic through images, diagrams, screenshots or even video – we’ll also take it on. A

7 Tactics to Boost Your Content Creation

On Tuesday, we had a fantastic webinar with one of our partners, Wordsmith for Marketing, on 10 Content Creation Tactics for When the Well Runs Dry.  While we did have fun making jokes and doing little dances behind the scenes, there were some great insights shared on the webinar. Here are 7 key takeaways from our content creation tactics webinar: 1. Set time aside for the creative process – While it might sound simple, a

No Hype Guide to Content Creation

The folks at Spundge wrote a blog post, 9 Steps to Creating Engaging Content, with a “no-hype, buzzword free” infographic that I really like. Creating quality content is the cornerstone of a robust content strategy, and helping you to master this skill is part of Spundge’s mission. A great way to produce content is by recycling articles, infographics and other assets into more attractive and compelling items. This also gives you a chance to keep

Here’s How You Generate More Leads with Social Media

I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well. There seems to be an ongoing pessimism as it stands with social media and it’s impact on lead generation and I believe it needs to be corrected. Most of the issues with social media and lead generation have nothing to do with the actual results,