Content Marketing is a Balance of Curation and Creation

As we review topics on Martech Zone to write about, we research their popularity as well as the content that’s already been published. If we believe we can update the topic and add additional details that are key to the topic – we typically take on the task of writing it ourselves. If we believe we can better illustrate the topic through images, diagrams, screenshots or even video – we’ll also take it on. A

The Basic Definitions of Online Marketing Terms

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology that’s floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the lingo you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your product to their own audience

Trapit: Intelligent, Automated Content Curation

Trapit keeps your channels stocked with fresh and engaging content around the clock. Your brand travels with your audience, wherever they might go. Trapit gives you the tools to curate compelling high quality content from around the Web and from your own archives of original content that will keep your audience coming back for more. The Trapit Content Curation Center uses advanced artificial intelligence to automate the discovery and personalization of media and content from

Meltwater Buzz Updates: Curation, Value and Authority

People often ask me how in the world we’re able to find and write about so many marketing technologies out there. It is true that we get pitched quite a bit by public relations professionals, but Martech Zone isn’t a news site – we’re a site to help marketers find technology they can leverage. Many of the tools we share have been around for a while – but they share a methodology or feature that

Curata: Curate Relevant Content for your Business.

Curata is content curation software, assisting you to easily find, organize and share relevant content for your business. Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word. via Neicole Crepeau on Convince and Convert Find – Curata continuously scours the