We were meeting with a perspective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search engines are demanding ultra fast pages that have great supporting text. This means valuable bytes are being spent on text, not images.
Although prices continue to drop on hosting and bandwidth, it can still be pretty expensive to host a website on a premium hosting platform. And if you’re not paying a lot, chances are that your site is pretty slow – losing your significant amounts of business. As you think about your servers hosting your site, they have to put up with many requests. Some of those requests may require your server to communicate with other
As WordPress continues to capture enterprise marketshare, we continue to get many more requests from large businesses who have beautiful sites designed by amazing branding and graphic design companies – but lack the optimization needed to impact their organic search results. Before we even work on content strategies for our clients, we start with assisting them with optimization. There’s not much of a use for investing in premium content if your site doesn’t get found!
We’ve written, to a great extent, the impact of speed on your users’ behavior. And, of course, if there’s an impact on user behavior, there’s an impact on search engine optimization. Most people don’t realize the number of factors involved in the simple process of typing in a web page and having that page load for you. Now that half of almost all site traffic is mobile, it’s also imperative to have lightweight, really fast
Slow websites influence bounce rates, conversion rates, and even your search engine rankings. That said, I’m surprised by the number of sites that are still gruelingly slow. Adam showed me a site today hosted on GoDaddy that was taking in excess of 10 seconds to load. That poor person thinks they’re saving a couple bucks on hosting… instead they’re losing tons of money because prospective clients are bailing on them. We’ve grown our readership quite
To be successful in today’s fast moving and end-user focused environment, marketers need a fast, secure, flexible solution that can deliver content in real time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, providing improved and secure experiences across the world. The key to smart marketing is prioritizing performance to improve conversions. Fastly Solution Overview Fastly is a content delivery network (CDN) that gives businesses complete control over
I’ll be honest that the further we get from the algorithm changes of a few years ago, the less I view search engine optimization tools and services as valuable as they once were. Don’t confuse that with the importance of SEO. Organic search is still an incredibly efficient and affordable strategy for acquiring new visitors. My problem isn’t with the medium; it’s with the tools and experts out there still pushing strategies from a few
Note: Since writing this, we’ve since migrated to Flywheel with a Content Delivery Network powered By StackPath CDN, a much faster CDN than Amazon. Unless you are on a premium, enterprise hosting platform, it’s difficult to get enterprise performance with a CMS like WordPress. Load sharing, backups, redundancy, replication, and content delivery don’t come cheap. Many IT representatives view platforms like WordPress and use them because they’re free. Free is relative, though. Put WordPress on