14 Different Terms Used Across Marketing Automation Platforms

I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty confusing as you look to the features of one over the other when in honesty, all the same features are present. Sometimes, it sounds like