Content Ideas
Martech Zone articles tagged content ideas:
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Artificial Intelligence
Reword: How To Collaborate With AI Writing Tools To Win Search And Drive Business
I purchased research and content from writers for years to assist me and our clients. Since generative artificial intelligence (AI) has evolved, I’ll be honest that I’ve shifted that entire budget to AI writing tools. Here’s a typical scenario for how we research and generate content using AI: Research: We utilize SEO platforms like Semrush to identify gaps in our…
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Content Marketing
How to Create Content Ideas for a New Client
Creating content ideas for a new client is a critical process that can significantly impact the success of marketing campaigns. Here’s a structured approach to conceptualizing and strategizing content for a new client. A blank page can be an intimidating thing, especially when you are just getting started with a content project for a new client. But coming up with…
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Content Marketing
Relaborate: Produce Better Content More Frequently
When I was working for Compendium, the only difference between successful corporate blogging programs and those that struggled was the volume of relevant, remarkable content that they were able to produce. Years later and this is still the issue with almost every client or prospect we have when it comes to building out their content marketing strategy. There are a…
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Content Marketing
22 Ways to Create Compelling Content
The folks at Copyblogger have always been a source of inspiration and on my reading list for many, many years. Today the team released their first infographic… aptly describing 22 ways to create compelling content! This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences…
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Content Marketing
How To Find Ideas For Blog Posts Using Google
As you may know, blogging is a great content marketing activity and can lead to improved search engine rankings, stronger credibility, and a better social media presence. However, one of the most difficult aspects of blogging can be getting ideas. Blog ideas can come from many sources, including customer interactions, current events, and industry news. However, another great way to…