4 Essential Strategies For Your Multi-Location Business Online

It’s not a surprising statistic, but it it’s still quite staggering – in their latest infographic on marketing your multi-location business online. MDG researched and identified four essential digital marketing tactics that every multi-location business should be deploying that incorporate search, platform, content, and device trends. Search: Optimize for “Open Now” and Location – Consumers are shifting from searching for future-based things like store hours to more immediate terms such as open now. In fact,

Content Length: Attention Spans Versus Engagement

Over 10 years ago, I wrote that attention spans are increasing. As we worked with clients over the years, this continues to be proven despite the myth that readers, viewers, and listeners won’t stick around. Consultants continue to state that attention spans have been reduced, I call bollox. What has changed is choice – providing us the opportunity to rapidly skip over irrelevant, poor quality, or non-engaging content to find great content. When I first started

7 SEO Key Strategies You Should be Deploying in 2016

A few years ago, I wrote that SEO was dead. The title was a bit over the top, but I stand by the content. Google was quickly catching up with an industry that was gaming search engines and resulting in the quality of search engines dropping significantly. They released a series of algorithms that not only made it difficult to manipulate search rankings, they even buried those they found doing blackhat SEO. That’s not to

20 Ways to Get Your Content Ranking Better than Your Competitor

It surprises me how much hard work companies put into a content strategy without ever looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool likeSEMrush, a company can easily do a competitive analysis between their site and a competing site to identify what terms are driving traffic to a competitor that should, instead, be leading to their site. While many of you might be thinking