Content Management System

Martech Zone articles tagged content management system:

  • Content MarketingWeb Design Process

    Blueprint to Success: Crafting the Ultimate Web Design Process

    Designing a website is a complex process that involves several stages, each critical to ensuring the final product meets the desired objectives. A comprehensive web design process typically encompasses the following phases: Strategy, Planning, Design, Development, Launch, and Maintenance. Below is a detailed look at each stage, along with additional vital insights that might not be immediately apparent. Step 1:…

  • Content MarketingExpressionEngine Open Source CMS

    ExpressionEngine: A Flexible, Developer-Friendly, and Well-Structured Open Source CMS

    The choice of a content management system (CMS) depends on individual needs and project objectives. ExpressionEngine targets users who demand advanced customization, structured content, security, and scalability. This open source platform stands out as a preferred content management system for many individuals and businesses for a variety of reasons, each contributing to its distinct appeal: Flexibility and Customization: ExpressionEngine’s hallmark…

  • Sales and Marketing TrainingWhat is a digital experience platform DXP)?

    What Is A Digital Experience Platform (DXP)?

    As we navigate deeper into the digital era, the competitive landscape is witnessing a significant shift. Businesses today don’t solely compete based on the quality of their products or services. Instead, they are increasingly focusing on delivering a seamless, personalized, and holistic digital customer experience. It’s here that Digital Experience Platforms (DXPs) come into play. What Are Digital Experience Platforms…

  • Email Marketing & AutomationMailchimp Email Automation Ecommerce CRM

    Mailchimp: More Than An Email Service Provider, A Digital Marketing Suite

    If you’re looking for an email service provider (ESP), there’s no doubt that you’ve heard of Intuit Mailchimp or have seen their ads… everywhere. Over the years, the platform has evolved to offer a wide range of services to small and medium-sized businesses – including CRM, content management, social media, and e-commerce capabilities. We have several clients on Mailchimp and…

  • Content MarketingAccrisoft Freedom Membership CMS, CRM, Event Management, and Member Management Platform

    Accrisoft Freedom: Websites and Mobile Apps for Your Membership Organization

    Accrisoft Freedom is a content management system (CMS) and management platform designed to cater specifically to the needs of membership-based organizations. This includes non-profit organizations, chambers of commerce, trade associations, and other similar entities. With a focus on mobile-first, Accrisoft Freedom offers an extensive range of features and functionality to help your membership organization build and maintain your website, while…

  • Content MarketingCMS - Content Management System Development Trends

    Custom CMS Development: 4 Content Management Trends To Consider 

    As an enterprise grows, the volume of produced content also grows, requiring new technology tools to help handle the increasing business complexity. However, Only 25% of enterprises have the right technology for managing content across their organizations. Content Marketing Institute, Content Management & Strategy Survey At Itransition, we believe that developing a custom CMS tailored to an enterprise’s needs and…

  • Artificial IntelligenceBest Practices for Improving Customer Journeys

    The Art & Science of Improving the Customer Journey in 2023

    Improving the customer journey requires constant attention as companies adjust their strategies to rapidly shifting consumer trends, buying habits, and economic conditions. Many retailers need to adjust their strategies more quickly… Up to 60 percent of potential sales are lost when customers express intent to purchase but ultimately fail to act. According to a study of more than 2.5 million recorded sales…

  • Content MarketingWhen Should You Consider A New CMS?

    When Should You Consider A New Content Management System?

    A decade ago, 100% of our clients utilized WordPress as their content management system. Years later and that number has dropped to less than half. There are some very valid reasons why our prospective and current clients have moved away from their CMS and migrated to another. Note: This article is focused on businesses that are not primarily online stores.…

  • CRM and Data PlatformsStoreConnect - SMB Salesforce Ecommerce Platform

    StoreConnect: A Salesforce-Native eCommerce Solution for Small and Medium-Sized Businesses

    While e-commerce has always been the future, it is now more important than ever. The world has changed into a place of uncertainty, caution, and social distance, emphasizing many advantages of eCommerce for both businesses and consumers. Global e-commerce has been growing every year since its inception. Because online purchasing is easier and more convenient than shopping at a real…

  • Analytics & TestingZyro Online Site or Store Builder

    Zyro: Easily Build Your Site Or Online Store With This Affordable Platform

    The availability of affordable marketing platforms continues to impress, and content management systems (CMS) are no different. I’ve worked in a number of proprietary, open-source, and paid CMS platforms over the years… some incredible and some quite difficult. Until I learn what a clients’ goals, resources, and processes are, I don’t make a recommendation on which platform to utilize. If…

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