A respected colleague called me from a marketing agency asking for some advice as she spoke to a business that was building out its own online platform. The organization was composed of highly talented developers and they were resistant to utilizing a content management system (CMS)… instead driving to implement their own home-grown solution. It’s something that I’ve heard before… and I typically advise against it. Developers often believe a CMS is simply a database
Are You Open to a New Content Management System?
A couple years ago, 100% of our clients utilized WordPress as their content management system. Just two years later and that number has dropped by about a third. Since I’ve been developing and designing sites in WordPress for a decade now, I often look to that CMS because of a few reasons. Why We Use WordPress Incredible Theme variety and support. Sites like Themeforest are a favorite for me where I can find the most
Why Use Drupal?
I recently ask What is Drupal? as a way to introduce Drupal. The next question that comes to mind is “Should I use Drupal?” This is a great question. Many times you see a technology and something about it prompts you to think about using it. In the case of Drupal you may have heard that some pretty mainstream websites are running on this open source content management system: Grammy.com, WhiteHouse.gov, Symantec Connect, and the New
Why Marketers Need a CMS in Their Toolkit this Year
Many marketers across the country are underestimating the true benefit that a Content Marketing System (CMS) can provide them. These wonderful platforms offer a wealth of largely undiscovered value far beyond just allowing them to just create, distribute and monitor content across the business. What is a CMS? A content management system (CMS) is software platform that supports the creation and modification of digital content. Content management systems support the separation of content and presentation. Features
Strikingly: Import LinkedIn into a Beautiful, Mobile Optimized Resume Site
There are often times where you don’t need to spend thousands of dollars on a new site – you just need a placeholder for an eventan online portfolio, a simple product page or just to display your online resume. Strikingly offers a hosted solution where you can build out 3 mobile-optimized, beautiful sites for under $100 per year. Strikingly is an online service that makes it extremely easy for you to build a gorgeous, mobile
MarketSnare: Local Visibility for National Enterprise
I’ve been a long-time fan of the folks at Cirrus ABS. They’ve now released, MarketSnare, a unique web solution that helps you amplify your local marketing presence! Use this digital tool to create, manage and localize your brand and marketing through a network of local websites – all using one central interface. MarketSnare enables any organization that has multiple locations to have individual websites for each of its locales. The solution can be applied just
Why Medium.com Is Critical for Your Marketing Strategy
The best tools for online marketing are constantly changing. In order to keep up with the times, you need to keep your ear to the ground, to pick up the newest and most effective tools for audience building and traffic conversion. SEO blogging strategies emphasize the importance of “white hat” content and sharing, so you can leverage business blogs, authority websites, and Twitter to build your digital reputation. The Medium web app is currently generating
Migrate from CMS to CMS
WordPress, Joomla, K2, Drupal, TYPO3, Blogger, Tumblr… have you ever needed to migrate from one site to the other? We have and it’s often torturous and requires a ton of manual effort. Not only that, but even once you have the content transferred, it often doesn’t deal with users, category and tag taxonomies, URL slugs, comments or images. In short, it’s always been a lot of work… until now. Alex Griffis, the CTO of MaxTradeIn