A challenge to today’s marketers is to recognize that their prospects are all at different points in the customer journey. On the same day, you may have a visitor to your website who isn’t aware of your brand, a prospect who is researching your products and services to solve their challenge, or an existing customer who is seeing if there are available products and services to expand their current relationship. This is complicated, of course,
Bizible allows you to analyze the performance of your Adwords based on conversions rather than clicks, allowing you to work uniquely with Salesforce to measure performance based on campaign, ad group, ad content, and keyword level. Since Bizible works with current campaign tracking in Google Analytics, you can easily track multi-channel across search, social, paid, email and other campaigns. Key Features listed on the Bizible site AdWords ROI – lets you drill deep on AdWords
Michael posted on the blog in May, when he visited CMS Expo, that Plone was one of the tracks there. Plone? What’s a Plone? I recently found out… Plone is among the top 2% of all open source projects worldwide, with 200 core developers and more than 300 solution providers in 57 countries. The project has been actively developed since 2001, is available in more than 40 languages, and has the best security track record
Increase your Email results responsibly and efficiently with MarketingSherpa’s 2009 Email Marketing Bechmark Guide. Businesses seek cost efficient ways to maximize impact and build relationships in what is likely to be a difficult stretch in the global economy. And Email continues to be one of the most used and abused ways that marketers turn to communicate with their customer base. But the only way to increase your email performance is to market responsibly and effectively.