Mediafly: End-To-End Sales Enablement and Content Management

Carson Conent, CEO of Mediafly, shared a great article that answered the question, What Is Sales Engagement? when it comes to identifying and finding a sales engagement platform. The definition of Sales Engagement is: A strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of

Updatable: Update any CMS, Ecommerce Platform or Static Website

Responsive brochure and ecommerce sites with up to date content are more important than ever. The ability to update your site isn’t limited to content changes, it’s also to continue optimizing pages for search, mobile, and conversions. In this day and age, it’s a bit startling that – but it’s true. Ayima announced the release of Updatable, a new SaaS product based on reverse proxy technology that enables users to make changes to their website

How to Implement a Knowledge Base Solution

This afternoon I was assisting a client who added a certificate for SSL and retired their www from their URL. In order to properly redirect traffic, we needed to write a rule for Apache in an .htaccess file. We have a number of Apache experts that I could have contacted for the solution, but instead, I just searched a few knowledge bases online and found the appropriate solution. I didn’t have to speak to anyone,

Why Use Drupal?

I recently ask What is Drupal? as a way to introduce Drupal. The next question that comes to mind is “Should I use Drupal?” This is a great question. Many times you see a technology and something about it prompts you to think about using it. In the case of Drupal you may have heard that some pretty mainstream websites are running on this open source content management system: Grammy.com, WhiteHouse.gov, Symantec Connect, and the New

Why Marketers Need a CMS in Their Toolkit this Year

Many marketers across the country are underestimating the true benefit that a Content Marketing System (CMS) can provide them. These wonderful platforms offer a wealth of largely undiscovered value far beyond just allowing them to just create, distribute and monitor content across the business. What is a CMS? A content management system (CMS) is software platform that supports the creation and modification of digital content. Content management systems support the separation of content and presentation. Features

WittyParrot: Knowledge Automation for Sales and Marketing Communications

In a report from the McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, researchers found that . Only 10% of documents at a company were in a useful format. And . Marketers are challenged with ensuring brand messaging and consistency across the organization, as well as measuring its use and effectiveness. Sales and customer support are challenged with finding and disseminating the information to prospects and customers. WittyParrot is meeting