The State of Content Marketing 2014

Have you wondered what other digital marketers are accomplishing when it comes to content marketing strategies, including blogging, production, sharing, and measurement? Along with LookBook HQ, Oracle Eloqua has illustrated how digital marketers are responding to the demands of content strategies in this infographic. We sought to benchmark content marketing with specific insight into earned, owned, and paid media strategies— what policies marketers are following—as well as how content is mapped along the buyer journey,