Content Marketing Roi

Martech Zone articles tagged content marketing roi:

  • Analytics & Testingcontent marketing roi

    Tracking Content Marketing ROI for Dummies

    The folks at Uberflip have taken a comprehensive how-to on calculating your content marketing return on investment, and put it into this uber cool infographic. The popularity of content marketing is undeniable. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, and other channels. However, only less than half of…

  • Social Media & Influencer MarketingMarketing ROI - Return on Investment

    The Blurry Lines of Marketing Return on Investment

    Yesterday, I did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media. I’m often a contrarian to the advice that’s continually pushed in this industry… even leaning a bit on the controversial. The genuine premise is that businesses continue to look for fan and follower growth in social media…

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