How Much are Businesses Investing in Content Marketing Strategies?

Reading Time: < 1 minute This infographic from Tamba, the Content Marketing Revolution, has just about the best collection of statistics for both B2B and B2C businesses to justify increasing their efforts and expense on content marketing strategies. Interestingly enough, almost half of all writing and design services are outsourced to content specialists. Be sure to read our in-depth post on what Content Marketing is and how to develop a content marketing strategy. And – of course contact our content

What is Content Marketing?

Reading Time: 5 minutes Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it. But there’s more to a content marketing strategy than just starting a blog, so

The Gold Standard of Content Marketing

Reading Time: < 1 minute Newsreach has released both an infographic and accompanying whitepaper, The True Value of Content Marketing. Individual pieces of high quality content are capable of attracting and engaging web users, but on their own will not have the impact you want. Content Marketing requires an ongoing effort to produce fresh, relevant high-quality pieces. Many businesses face challenges in producing the volume and variety of engaging content needed, which is where a Content Marketing agency has a