It’s puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching their next partner, product, provider, or service. The base of your content must directly feed your buyers’ journey. If you don’t… and your competitors do… you’re going to miss your opportunity to establish your business
Need Help Marketing to Technical Audiences? Start Here
Engineering isn’t a profession as much as it is a way of looking at the world. For marketers, considering this perspective when speaking to highly discerning technical audiences can be the difference between being taken seriously and being ignored. Scientists and engineers can be a tough audience to crack, which is the catalyst for the State of Marketing to Engineers Report. For the fourth year in a row, TREW Marketing, which focuses exclusively on marketing to technical
What is Content Marketing?
Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it. But there’s more to a content marketing strategy than just starting a blog, so
How Much are Businesses Investing in Content Marketing Strategies?
This infographic from Tamba, the Content Marketing Revolution, has just about the best collection of statistics for both B2B and B2C businesses to justify increasing their efforts and expense on content marketing strategies. Interestingly enough, almost half of all writing and design services are outsourced to content specialists. Be sure to read our in-depth post on what Content Marketing is and how to develop a content marketing strategy. And – of course contact our content
How to Improve Your Failing Content Marketing Strategy
We asked the question recently – and provided some definition around – whether or not your content marketing strategy was about productivity, presence, or building authority. The problem we continue to see is companies solely focused on spewing content without analyzing and improving the results. Isn’t the definition of insanity doing the same thing over and over again but expecting different results? If that defines your content marketing strategy, you’re in trouble and really need
The Gold Standard of Content Marketing
Newsreach has released both an infographic and accompanying whitepaper, The True Value of Content Marketing. Individual pieces of high quality content are capable of attracting and engaging web users, but on their own will not have the impact you want. Content Marketing requires an ongoing effort to produce fresh, relevant high-quality pieces. Many businesses face challenges in producing the volume and variety of engaging content needed, which is where a Content Marketing agency has a