Reading Time: 2minutes As we continue to interview marketing leaders, research online trends, and see the results of our own efforts to assist our clients, there’s no doubt as to the power of content marketing for B2B acquisition efforts. Businesses are researching their next purchase online more than ever. The problem, though, is that companies are producing so much ineffective content. When successful B2B marketers were asked the reason why their content marketing worked, 85% scored higher quality, more efficient
Reading Time: < 1minute Content Marketing is leading the pack on digital marketing trends for 2015, followed by Big Data, Email, Marketing Automation and Mobile. Not surprisingly, that priority is reflected in our agency where we’ve been ramping up a Big Data project we’ve developed for a major online publisher. Big Data is becoming a necessity simply because of the volume and velocity of data that we are accumulating and analyzing to predict and report performance on content marketing
Reading Time: 2minutes The folks at Brightcove already did a great infographic on Content Marketing. Now they’ve joined forces with the folks at Content Marketing Institute and MarketingProfs to provide this insight into B2B Content Marketing Benchmarks, Budgets and Trends. This research is incredibly important so that savvy marketers can benchmark their content marketing strategy, processes, and budgets against their peer group. Joe Pulizzi, founder of the Content Marketing Institute and author of Epic Content Marketing. Other key
Reading Time: < 1minute I realize there’s some repetition here with some of the posts I’ve been sharing on where I believe marketers need to focus their attention this year… but this infographic sums it up and was too good not to share! The year 2014 – digital marketing has reached a whole new level and continues to do so. However, some marketers are still wondering – “What factors are going to influence my marketing efforts this year and
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