Digital Marketing Trends & Predictions

Precautions made by companies during the pandemic significantly disrupted the supply chain, consumer buying behavior, and our associated marketing efforts this last couple of years. In my opinion, the greatest consumer and business changes happened with online shopping, home delivery, and mobile payments. For marketers, we saw a dramatic shift in the return on investment in digital marketing technologies. We continue to do more, across more channels and mediums, with less staff – requiring us

How B2B Marketers Should Step Up Their Content Marketing Strategies

As we continue to interview marketing leaders, research online trends, and see the results of our own efforts to assist our clients, there’s no doubt as to the power of content marketing for B2B acquisition efforts. Businesses are researching their next purchase online more than ever. The problem, though, is that companies are producing so much ineffective content. When successful B2B marketers were asked the reason why their content marketing worked, 85% scored higher quality, more efficient

Does Your 2015 Content Marketing Strategy Cover These Trends?

Content Marketing is leading the pack on digital marketing trends for 2015, followed by Big Data, Email, Marketing Automation and Mobile. Not surprisingly, that priority is reflected in our agency where we’ve been ramping up a Big Data project we’ve developed for a major online publisher. Big Data is becoming a necessity simply because of the volume and velocity of data that we are accumulating and analyzing to predict and report performance on content marketing