Content Process

Martech Zone articles tagged content process:

  • Marketing ToolsWhat Is Marketing Content Management - MCM?

    What Is Marketing Content Management (MCM)? Use Cases and Examples

    It takes a lot to run successful marketing campaigns today. They involve myriad marketing activities and content that need to be managed. For this, flawless internal coordination is required. Moreover, you need to be in the right place at the right time if you want your campaigns to impact today’s sophisticated consumer market. As you can see, the creation and…

  • Content Marketingcontent production process

    Survey: How Does Your Content Productivity Compare?

    Rundown is launching an ongoing market research survey on content production methodologies. While there is a lot of publicly available research regarding content marketing as a whole, there is very little specific information for content professionals to use to baseline their actual production methodology, processes, staffing resources, roles, and responsibilities, and technology. Rundown will be releasing critical updates to this…

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