For quite a long time, I was only trying to consult with funded startups and large enterprise clients because I knew I’d be able to move the conversion needle dramatically with companies that had resources and time to capture market share. Last year, for the first time, I decided to apply the same techniques that I used for those companies with regional, small companies… and it’s had a dramatic impact on improving their organic search
This enchanting infographic details planning, practice, structure, creativity, and how to get started with improving your writing skills.
As a practicing SEO consultant, I’ve tested and used just about every platform on the market. In all honesty, I was losing faith in the multitude of shoddy platforms that were really just a pile of testers smashed together into a single tool that vendors liked to call an SEO audit. I really hate them. Clients would often try one out and then second guess the intensive work we were doing to get their site
As part of an overall search strategy, we used to have companies focus on recent, frequent, and relevant content driven by keywords that could increase organic ranking and conversions. Writing numerous short articles is one of those bits of advice that we’ve abandoned in recent years. There are a few reasons why: Deep content – search engines rank by the popularity of content, period. Popularity is based on quality, and so it’s not a surprise
I was invited into a discussion on Blab.im a couple weeks ago that was an excellent conversation on repurposing content. We see a lot of companies continue to struggle with generating content – and repurposing content isn’t just a lazy way to reshare content, it’s a fantastic way to optimize your content strategy. For Martech, we write between 5 and 15 articles a week. Many of those are curated content that we add color and