Content Throughput

Martech Zone articles tagged content throughput:

  • Analytics & Testingessential content marketing metrics

    What Metrics to Measure Content Marketing Effectiveness With

    Because building content authority requires time and momentum, companies often get frustrated with measuring the effectiveness of the strategy and aligning those metrics with revenue generated. We tend to discuss metrics in the terms of leading indicators and actual conversion metrics. The two are related, but it requires some work to recognize the impact of – example – likes on…

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