7 Ways the Right DAM Can Optimize Your Brand Performance

When it comes to storing and organizing content, there are several solutions out there—think content management systems (CMS) or file hosting services (like Dropbox). Digital Asset Management (DAM) works in tandem with these types of solutions—but takes a different approach to content.  Options like Box, Dropbox, Google Drive, Sharepoint, etc.., essentially act as simple parking lots for final, end-state assets; they don’t support all the upstream processes that go into creating, reviewing, and managing those assets.  In terms of DAM

How to Mix Up Your Content Marketing

I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing and 69% of brands create more content than they did a year ago. And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience is diverse – with many enjoying some types of content over others. To help you improve your content marketing

The Periodic Table of Content Marketing

Just a decade ago, content marketing seemed so much simpler, didn’t it? An article with an image did wonders and could be used in a direct mail piece of posted on the company website. Fast forward and it’s becoming quite a complex space. This visualization of the content marketing space as a Periodic table, is quite ingenious. It was produced by Chris Lake, Director of Product Development at Econsultancy. Click on the preview on our

The Effectiveness of Content Types In B2B Social Media Marketing

Which content types are promoted in social media that provide the greatest impact? You might be surprised. Keep in mind that this list of content types isn’t what performs best overall – just the response from B2B buyers on content that had the most impact after they viewed it when it was shared socially. By priority, here’s the list of the most impactful content types with definitions from Eccolo Media: Case Studies – detailed depictions