Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough. Of course, the goal is to go viral but what should be done to achieve
The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. Sean Ellis did just that. Traditional marketing online and off can drive incredible growth for companies, but strategies often grow a company’s foothold with momentum. There are ways
We’re going to be launching the first of many contests soon to attract more visitors to our email newsletters. While we have extensive development resources, there’s no way we’re going to be developing the contest ourselves. We’re going to utilize Hellowave, a contest provider online. Why? The primary reason: Fraud I’ll be honest and totally admit that I’ve cheated in an online contest. Years ago, we had a regional social media contest to find the
The folks at BIGEYE, a creative services agency, have put together this infographic to assist companies in developing a successful social media marketing strategy. I really love the breakout of the steps but I also empathize that many companies don’t have all the resources to accommodate the demands of a great social strategy. The return on building an audience into a community and driving measurable business results often takes longer than the patience of leaders
High response rates and building a great database of prospects are two key reasons to employ online contests via the web, mobile and Facebook. More than 70% of big companies will use contests in their strategies by 2014. One in 3 of those contest participants will agree to receive information from your brand via email. And brands that have got a budget for the creation of their application and advertising collect 10 times more entrants.
We’ve written about ShortStack in the past and today they sent over a nice note with a helpful infographic. Can you guess the best way to motivate users to spur engage with your brand or business? You got it: contests! That’s what ShortStack found when they did a survey of more than 800 users. (PS: That’s our affiliate link) That result didn’t surprise us — because we see every day how contests can increase Likes