Context Marketing

Martech Zone articles tagged context marketing:

  • Content MarketingDepositphotos 33528303 m 2015

    What Does “Context Marketing” Really Mean?

    As someone who’s made a career out of content, communication, and storytelling, I have a special place in my heart for the role of “context.” What we communicate—whether in business or in our personal lives—becomes relevant to our audience only when they understand the context of the message. Without context, meaning is lost. Without context, audiences get confused about why…

  • Content MarketingMarketing Terminology

    21 Marketing Terms to Impress and Annoy Your Colleagues

    I was at home catching up on some reading tonight. I’m a pretty simple guy, so whenever I hit some new terminology, I often click over to a search engine or dictionary to figure out what I’m reading. I’m also getting up there in years… so after I read what it is, I roll my eyes and go back to…

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