Contextual Targeting: Building Brand Safety In A Cookie-less Era

Brand safety is an absolute must for marketers moving forward in this politically and economically volatile environment and could even make the difference in staying in business.  Brands are now having to pull ads regularly because they appear in inappropriate contexts, with 99% of advertisers concerned about their ads appearing in brand-safe environments.  There is good reason for concern Studies have shown ads that appear near negative content result in a 2.8 times reduction in

The Basic Definitions of Online Marketing Terms

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology that’s floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the lingo you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your product to their own audience