Continuity Planning

Martech Zone articles tagged continuity planning:

  • Ecommerce and RetailWhat Is Resilient B2B Commerce?

    What Is Resilient B2B Commerce? Building Adaptability in Business Relationships

    Resilience is key to surviving and thriving amidst disruptions and uncertainties. Business-to-business (B2B) commerce has challenges quite different from consumer-related e-commerce. Aside from the target audience, B2B commerce often involves more complex and long-term relationships that include negotiations, contracts, and customized solutions. There are often multiple stakeholders, requiring consensus and approval processes. Resilient B2B commerce refers to the ability of…

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