PRISM: A Framework to Improve Your Social Media Conversions

The reality is that you typically don’t sell on social media channels but you can generate sales from social media if you implement a full end to end process. Our PRISM 5 step framework is a process you can use to improve social media conversion. In this article we’re going to outline the 5 step framework and step through example tools you can use for each step of the process. Here’s PRISM: To build your PRISM you

Woopra: Real-time, Actionable Customer Analytics

Woopra is an analytics platform that focuses on your prospects and customers, not pageviews. It’s a highly customizeable analytics platform that focuses on customer interaction with your site – not simply the paths they’re taking. The insight provided can allow you to use real-time data to drive real-time actions. Some of Woopra’s unique platform features: Customer Profiles – Identify your customers by email and add their names to their profiles. Integrate customer data directly into