Paid Search: 10 Steps to Winning Pay Per Click Conversions

Reading Time: 2 minutes A client publishes a paid advertisement promoting a quick quote in the ad… the call is routed to a call center where the quote isn’t provided. Oops. Another client rotates keywords frequently since they’re not getting conversions. Oops… the purchase form submits to a page not found. Yet another client incorporates CAPTCHA on a lead generation form… that never actually works. Oops. These are all examples that cost the companies thousands of dollars in paid

Oribi: No-Code Marketing Analytics With The Answers You Need to Grow Your Business

Reading Time: 4 minutes A complaint that I’ve continued to loudly proclaim in our industry is how awful analytics is for the average company. Analytics is basically a data dump, query engine, with some nice graphs in between. The vast majority of companies pop in their analytics script and then have no idea what they’re looking at or what actions they should take based on the data. Truth be told: Analytics is a Question Engine… not an Answer Engine

MoEngage: Analyze, Segment, Engage, and Personalize the Mobile-First Consumer’s Journey

Reading Time: 3 minutes The mobile-first consumer is different. While their lives revolve around their mobile phones, they also hop between devices, locations, and channels. Consumers expect brands to always be in step with them and deliver personalized experiences across all physical and digital touch-points. MoEngage’s mission is to help brands analyze, segment, engage, and personalize the consumer’s journey. MoEngage Overview Analyze the Customer Journey Insights provided by MoEngage assist the marketer in mapping our the customer’s journey so

Hotjar: Heatmaps, Funnels, Recordings, Analytics and Feedback

Reading Time: 3 minutes Hotjar provides a complete set of tools for measuring, recording, monitoring and collecting feedback through your website in one affordable package. Quite different from other solutions, Hotjar offers plans with simple affordable plans where organizations can generate insights on an unlimited number of websites – and make these available to an unlimited number of users. Hotjar Analytics Tests Include Heatmaps – providing a visual representation of your users’ clicks, taps and scrolling behavior. Visitor Recordings