Conversion Metrics
Martech Zone articles tagged conversion metrics:
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Marketing Tools
MQLs Are Passé – Are You Generating MQMs?
The MQM is the new marketing currency. Marketing-qualified meetings (MQM) with prospects and customers drive the sales cycle faster and increase revenue pipeline better. If you are not digitizing the last mile of your marketing campaigns that leads to more customer wins, it’s time to consider the latest marketing innovation. We are well into a game-changing transition from the world…
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Analytics & Testing
Conversion Metrics for Business Blogging
There are many in the social media world out there that judge a blog’s success by metrics of engagement such as comments. I don’t. There is no correlation between this blog’s success and the number of comments on it. I do believe that comments can impact a blog – but because it’s not something you can directly control I don’t…