How to Effectively Track Your Conversions and Sales in Email Marketing

Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way.  The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing, email campaigns have always remained top of the food chain. In fact, 73% of marketers still view email marketing as the most effective means

Conversion Rate Optimization: A 9-Step Guide To Increased Conversion Rates

As marketers, we’re often spending time producing new campaigns, but we don’t always do a good job looking in the mirror attempting to optimize our current campaigns and processes online. Some of this may just be that it’s overwhelming… where do you start? Is there a methodology for conversion rate optimization (CRO)? Well yes… there is. The team at Conversion Rate Experts has their own C.R.E. Methodology that they share in this infographic they put

3 Strategies for Email Marketing Sequences That Increase Conversion Rates

If your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps it’s not time to actually convert. It’s only anecdotal, but I’ll describe my own patterns when researching a platform or shopping online: Pre-purchase – I’ll review websites and social media to find as much information I can about

PERIODS: Maximize Your Home or Landing Page with these 7 Pieces of Content

Over the last decade, we’ve really seen visitors on websites behave quite differently. Years ago, we built sites that listed out products, features, and company information… all of which were centered around what companies did. Now, consumers and businesses alike are landing on home pages and landing pages to research their next purchase. But they’re not seeking a list of your features or services, they’re looking to ensure you understand them and that you’re the

Freshworks: Multiple Conversion Rate Optimization Modules in One Suite

In this digital age, the battle for marketing space has shifted online. With more people online, subscriptions and sales have moved from their traditional space to their new, digital ones.  Websites have to be on their best game and take into account site designs and user experience. As a result, websites have become critical to company revenues. Given this scenario, it’s easy to see how conversion rate optimization, or CRO as it’s known, has become

What Marketers Believe Are The Top 3 Successes to Capturing Leads

The great folks at Formstack surveyed 200 small and mid-sized U.S. businesses and non-profits to identify where marketers are going right and wrong with their lead generation strategies. This infographic is a glimpse into a full The State of Lead Capture in 2016 report with more key insights on lead capture challenges and strategies. Their first finding, that marketing requires insight into the sales that close, is beyond critical. Interestingly enough, many companies distance sales from marketing

7 Ways to Optimize Your Online Marketing Conversion Funnel

Too many marketers are overly concerned with increasing traffic to their sites instead of converting the traffic they have. Visitors are arriving at your site each and every day. They know your products, they have budget, and they’re ready to buy… but you’re not enticing them with the offering they need to convert. In this guide, Brian Downard of Eliv8 shows you step by step how to build an automated marketing funnel that you can

14 Strategies for Increasing Revenue on Your Ecommerce Site

This morning we shared 7 strategies for increasing customer spending in your retail location. There are techniques that you should be deploying on your ecommerce site as well! Dan Wang shared an article on actions you can take to increase the value of your shopper’s carts at Shopify and ReferralCandy has illustrated those actions in this infographic. 14 Strategies for Increasing Revenue on Your Ecommerce Site Improve your store design by collecting feedback and testing