Conversion Optimization

Martech Zone articles tagged conversion optimization:

  • Content MarketingWeb Design Process

    Blueprint to Success: Crafting the Ultimate Web Design Process

    Designing a website is a complex process that involves several stages, each critical to ensuring the final product meets the desired objectives. A comprehensive web design process typically encompasses the following phases: Strategy, Planning, Design, Development, Launch, and Maintenance. Below is a detailed look at each stage, along with additional vital insights that might not be immediately apparent. Step 1:…

  • Sales EnablementZopto: AI-Powered LinkedIn Sales Navigator B2B Leadgen

    Zopto: B2B Lead Generation With AI-Powered Precision Using LinkedIn Sales Navigator

    The challenge with lead generation has always been about efficiency and relevance—connecting with the right prospects at the right time. Finding a B2B lead generation (leadgen) tool that works seamlessly with LinkedIn Sales Navigator is like striking gold. Zopto Zopto tackles lead generation by employing advanced AI algorithms that personalize outreach. This tool stands out by automating the initial stages…

  • Analytics & TestingWhat is Conversion Rate Optimization (CRO Statistics for 2023)

    What Is Conversion Rate Optimization? LIFT Model and CRO Statistics for 2023

    Conversion Rate Optimization (CRO) is a practice centered around improving a website’s or digital platform’s performance. Its primary goal is to increase the percentage of visitors who take a desired action, such as purchasing, signing up for a service, or any other valuable interaction. What is a Conversion Rate? A conversion rate is a key metric in online marketing and…

  • CRM and Data PlatformsWhatConverts Lead Tracking and Attribution for Agencies

    WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients

    Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you’re in the leadgen business, you’d better have solutions in a place where both you and your clients can monitor the impact of your strategies. WhatConverts…

  • Ecommerce and RetailIn-Person and Online Checkout Experiences Capture Market Share

    From Clicks to Bricks: How to Capture Market Share with In-Person and Online Shopping Experiences

    When the recent pandemic closed stores and restricted in-store experience, many consumers didn’t stop shopping. Instead, they brought their business online.  Online sales eclipsed $815 billion in 2020, an eye-popping $244 billion or 30 percent year-over-year increase. U.S. Census Bureau However, don’t write the obituary for in-store experiences just yet. As pandemic restrictions resolved and people resumed their day-to-day activities, many…

  • Advertising TechnologyTadpull Ecommerce Data Pond

    Tadpull: The E-commerce Data Pond Walkthrough

    The world of eCommerce is packed to the brim with data of all different types that stem from numerous sources. This makes navigating, consolidating, and interpreting the data more and more difficult as the data multiplies and your business grows.  Having access to critical customer, inventory, and campaign data become necessary for further expansion and helps leaders make insightful, calculated…

  • Advertising TechnologyWhy You Should Never Buy A New Website

    Why You Should Never Buy A New Website Again

    This is going to be a rant. Not a week goes by that I don’t have companies asking me how much we charge for a new website. The question itself raises an ugly red flag that typically means that it’s a waste of time for me to pursue them as a client. Why? Because they’re looking at a website as…

  • Analytics & TestingHow to Track Email Conversions and Sales

    How to Effectively Track Your Conversions and Sales in Email Marketing

    Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way.  The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing, email campaigns have always remained top of the food…

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