PERIODS: Maximize Your Home or Landing Page with these 7 Pieces of Content

Over the last decade, we’ve really seen visitors on websites behave quite differently. Years ago, we built sites that listed out products, features, and company information… all of which were centered around what companies did. Now, consumers and businesses alike are landing on home pages and landing pages to research their next purchase. But they’re not seeking a list of your features or services, they’re looking to ensure you understand them and that you’re the

Freshworks: Multiple Conversion Rate Optimization Modules in One Suite

In this digital age, the battle for marketing space has shifted online. With more people online, subscriptions and sales have moved from their traditional space to their new, digital ones.  Websites have to be on their best game and take into account site designs and user experience. As a result, websites have become critical to company revenues. Given this scenario, it’s easy to see how conversion rate optimization, or CRO as it’s known, has become

What Marketers Believe Are The Top 3 Successes to Capturing Leads

The great folks atFormstack surveyed 200 small and mid-sized U.S. businesses and non-profits to identify where marketers are going right and wrong with their lead generation strategies. This infographic is a glimpse into a full The State of Lead Capture in 2016 report with more key insights on lead capture challenges and strategies. Their first finding, that marketing requires insight into the sales that close, is beyond critical. Interestingly enough, many companies distance sales from marketing –

7 Ways to Optimize Your Online Marketing Conversion Funnel

Too many marketers are overly concerned with increasing traffic to their sites instead of converting the traffic they have. Visitors are arriving at your site each and every day. They know your products, they have budget, and they’re ready to buy… but you’re not enticing them with the offering they need to convert. In this guide, Brian Downard of Eliv8 shows you step by step how to build an automated marketing funnel that you can

Conversion Optimization: Everything You Ever Wanted to Know

We were discussing internally that the word optimization is often thought to be associated with SEO – search engine optimization. I honestly think the term SEO really needs to go away altogether. If you’re optimizing your site for conversions, it only makes sense that the site is optimized for all channels – including search. Conversion optimization shouldn’t begin with a visitor that arrives on the site. Conversion optimization needs to be measured and worked on