Conversion Optimization
Articles Tagged conversion optimization:
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Analytics & Testing
The Book Every Analytics Professional Must Read
A few years ago my good friend Pat Coyle, who owns a sports marketing agency, encouraged me to read Moneyball. For one reason or another, I never put the book on my reading list. A few weeks ago I watched the movie and instantly ordered the book so I could dig into the story even deeper. I’m not a sports…
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Content Marketing
The Power of Corporate Blogging for Content Marketing
This morning, I had a fantastic time on the Open for Business radio show with Trey Pennington and Jay Handler, accomplished speakers and consultants assisting businesses to take it to the next level. The topic, of course, was Corporate Blogging! During the show, Dan Waldschmidt asked some fantastic questions that I wanted to share since we couldn’t go into too…
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Analytics & Testing
The Engagement Illusion: Why Comments Don’t (And May Never) Equal Conversions
I did some analysis of my blog this weekend to look for a correlation between my search engine results, my most popular blog posts, the posts with the most comments, and the posts that actually resulted in revenue due to consulting or speaking engagements. There was no correlation. Reviewing my most popular posts, you’ll find a popular plugin, a couple…