PERIODS: Maximize Your Home or Landing Page with these 7 Pieces of Content

Over the last decade, we’ve really seen visitors on websites behave quite differently. Years ago, we built sites that listed out products, features, and company information… all of which were centered around what companies did. Now, consumers and businesses alike are landing on home pages and landing pages to research their next purchase. But they’re not seeking a list of your features or services, they’re looking to ensure you understand them and that you’re the

Let’s Make Money: 8 Ways To Turn Social Media Traffic Into Sales

Social media sales are the new craze for marketing specialists all over the world. Contrary to an outdated belief, social media sales can be profitable for any industry — doesn’t matter if your target audience is millennials or generation X, schoolers or huge business owners, fixers or college professors. Considering the fact that there are about 3 billion active social media users worldwide, can you really say that there are no people who would like

KISSmetrics Releases a Very Revealing Path Report

It always seems the team at KISSmetrics is one step ahead of the curve and they may have done it again with this addition. If you opened Google Analytics flow reports, you get some intriguing data about how people are arriving and leaving your site as well as the flow of traffic through it… but you can’t truly identify the paths people are taking. We have a client right now that we provided insight to

Optimizing the Path of Converting a Lead to a Customer

There’s no shortage of companies that need assistance with customer conversion. We’re all extremely busy and we’ve always been great at developing great products and services, but often fall short on providing a smooth path for a lead to be come a customer. Marketing technology provides the tools to bridge that gap and nurture those leads efficiently. In this infographic from ReachLocal, you’ll take a journey with a sales lead, all the way from its