5 Things You Need to Consider Before Launching Your Ecommerce Website

Thinking about launching an ecommerce website? Here are five things that you need to consider before launching your ecommerce website:  1. Have The Right Products Finding the right product for an ecommerce business is easier said than done. Assuming that you have narrowed down the audience segment, you want to sell to, the next question of what to sell arises. There are several things that you need to check for when deciding upon a product. You need to

Conversion Rate Optimization: A 9-Step Guide To Increased Conversion Rates

As marketers, we’re often spending time producing new campaigns, but we don’t always do a good job looking in the mirror attempting to optimize our current campaigns and processes online. Some of this may just be that it’s overwhelming… where do you start? Is there a methodology for conversion rate optimization (CRO)? Well yes… there is. The team at Conversion Rate Experts has their own C.R.E. Methodology that they share in this infographic they put

Online Marketing Terminology: The Basic Definitions

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your

Freshmarketer: Analyze, Test, and Personalize with this Conversion Optimization Suite

The amount of work that’s being put into digital properties and content that doesn’t actually drive any business is mind-boggling. It’s even frustrating on the services side of the industry where customers will insist on a project to launch a site, integration, or service… but then won’t invest in the time and energy to optimize the use of that platform. Optimization is a key reason why companies often fail to realize their return on investment.

Freshworks: Multiple Conversion Rate Optimization Modules in One Suite

In this digital age, the battle for marketing space has shifted online. With more people online, subscriptions and sales have moved from their traditional space to their new, digital ones.  Websites have to be on their best game and take into account site designs and user experience. As a result, websites have become critical to company revenues. Given this scenario, it’s easy to see how conversion rate optimization, or CRO as it’s known, has become

What Data-Related Tools Are Marketers Using to Measure and Analyze?

One of the most shared posts we’ve ever written was on what analytics is and the types of analytics tools available to help marketers monitor their performance, analyze opportunities for improvement, and measure response and user behavior. But what tools are marketers using? According to Econsultancy’s latest survey, Marketers utilize web analytics overwhelmingly, then Excel, social analytics, mobile analytics, A/B or multivariate testing, relational databases (SQL), business intelligence platforms, tag management, attribution solutions, campaign automation,