Conversion Rate Optimization
Articles Tagged conversion rate optimization:
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Paid and Organic Search Marketing
Search Engine Optimization is Not a Project
Search engine optimization (SEO) is not just about keyword research, publishing content, and monitoring your search traffic. Many businesses believe that by identifying high-volume keywords and creating content around them, they’ll naturally rank higher and get more traffic. SEO is much more dynamic and complex. It’s more about delivering an excellent user experience (UX), ensuring your website loads fast, is…
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Analytics & Testing
App: How to Run a Multivariate Test (MVT Sample Size Calculator)
Two digital marketing and user experience optimization testing methodologies are A/B testing and multivariate testing (MVT). Both approaches aim to improve website performance but differ in complexity and scope. This article will define each method, compare strengths and weaknesses, and guide the implementation of multivariate testing. If you’re looking for how to run an A/B test, we’ve published that article…
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Analytics & Testing
App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)
A/B testing, also known as split testing, is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with a product or service, such as web pages, mobile app screens, email campaigns, digital advertisements, user interface components, or specific software application…
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Content Marketing
The Myth of the “Best Medium” and the Reality of the Buyer’s Journey
Sales and marketing professionals often seek the holy grail of lead conversion—the single, infallible medium that guarantees success. However, pursuing the best medium to close leads is fundamentally flawed. Modern buying behavior is far more complex and nuanced, requiring a sophisticated, multi-faceted approach that addresses every stage of the buyer’s journey. Table of ContentsUnderstanding the Buyer’s JourneyAwareness Stage: Considering and…
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Content Marketing
The 5 Reasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions
Many companies design websites, social profiles, or landing pages with internal motivations in mind. Product managers push for feature lists, leaders want to highlight recent acquisitions, and sales teams clamor for lead-generating offers. While these elements have their place, it’s crucial to remember the most critical aspect of web design: We don’t design and build websites for companies; we design…
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Advertising Technology
12 Steps to Driving Pay-Per-Click Conversions and Winning Paid Search in 2024
When people ask about paid search, I tell them I’m all in on the strategy. This wasn’t always the reality. Organic search and social media could drive far better ROI for quite some time. Over time, though, search has been far more complicated, with massive domains sucking up most of the search engine results page (SERP) and social media crippled organic…
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E-commerce and Retail
17 Ways to Increase Your E-commerce Conversion Rate
Conversion rate is a critical metric for any business with an online presence. It measures the percentage of visitors who take a desired action on your website, such as purchasing, signing up for a newsletter, or filling out a contact form. In this article, we’ll explore the concept of conversion rates specific to your online store, how to calculate and…
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Analytics & Testing
Omniconvert: Boosting Revenue Through Advanced Experimentation and Personalization
E-commerce businesses face the ongoing challenge of converting website traffic into paying customers. With acquisition costs rising, companies need to maximize the value of their existing traffic and find ways to boost conversions and revenue. Many struggle to test different website elements effectively, personalize the user experience (UX), and gather meaningful customer insights. Without the right tools and strategies, businesses…
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Analytics & Testing
Insights That Convert: How User Analytics Becomes Your Secret Weapon?
Before you start redesigning your entire site in a panic, there’s a hero waiting to be unleashed: user analytics. It’s not a fancy gadget straight out of a sci-fi movie. It’s a set of tools that track how customers actually interact with your store. This article dives deep into user analytics, making it simple and actionable for everyone. We’ll decode those cryptic data reports and turn them…
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Sales and Marketing Training
The ABCs of an Online Presence in 2024
Many years ago, I went through a creative exercise where I took each letter of the alphabet and applied a term to it that helped marketers evaluate the balance of their online presence. That presentation was quite outdated, so I thought it was a good time to publish a new list with updated strategies. Having a well-rounded and effective online…