Conversion Rate Optimization
Articles Tagged conversion rate optimization:
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Martech Zone Apps
App: Conversion Rate Calculator (With Optimization Slider)
The term Conversion Rate (CR) is pivotal for any digital marketer. It represents the percentage of visitors to a page who complete a desired action. This action could be anything from making a purchase, signing up for a newsletter, or downloading a guide. Conversion Rate Calculator I’ve designed an interactive and intuitive Conversion Rate Calculator that empowers you to see…
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Analytics & Testing
What Is Conversion Rate Optimization? LIFT Model and CRO Statistics for 2023
Conversion Rate Optimization (CRO) is a practice centered around improving a website’s or digital platform’s performance. Its primary goal is to increase the percentage of visitors who take a desired action, such as purchasing, signing up for a service, or any other valuable interaction. What is a Conversion Rate? A conversion rate is a key metric in online marketing and…
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Analytics & Testing
How to Review and Audit your CRO Strategy for Gaps and Blind Spots
It could legitimately be argued that Conversion Rate Optimization (CRO) is an art form within its own right as far as skilled marketing departments are concerned. Optimizing conversions can fundamentally make all the difference between receiving traffic and seeing your flow of visitors perform the desired actions on-site. For smaller businesses, it can be difficult to constantly ensure that your…
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Analytics & Testing
Infographic: Your Checklist For Conversion Rate Optimization
Martech Zone has shared articles on conversion rate optimization (CRO) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing Conversion Rate Optimization Checklist with an accompanying article that details the process. What is Conversion Rate Optimization? Conversion Rate Optimization is a…
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Analytics & Testing
What is Exit Intent? How Is It Used To Improve Conversion Rates?
As a business, you’ve invested a ton of time, effort, and money into designing a fantastic website or e-commerce site. Virtually every business and marketer alike work hard to acquire new visitors to their site… they produce beautiful product pages, landing pages, content, etc. Your visitor arrived because they thought you had the answers, the products, or the services that…
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E-commerce and Retail
Edgemesh: The ROI of E-commerce Site Speed as a Service
In the competitive world of e-commerce one thing is certain: Speed matters. Study after study continues to prove that a faster site leads to increased conversion rates, drives high checkout values and improves customer satisfaction. But delivering a fast web experience is difficult, and requires both an in-depth knowledge of web design and secondary “edge” infrastructure that ensures your site…
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Analytics & Testing
How to Lower Your Customer Acquisition Cost for Maximum ROI
When you’re just starting a business, it’s tempting to attract clients by whatever manner you can, regardless of the cost, time, or energy involved. However, as you learn and grow you’ll realize that balancing the overall cost of customer acquisition with ROI is essential. To do that, you’ll need to know your customer acquisition cost (CAC). How to Calculate Customer…
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Analytics & Testing
5 Things You Need to Consider Before Launching Your E-commerce Website
Thinking about launching an e-commerce website? Here are five things that you need to consider before launching your e-commerce website: 1. Have The Right Products Finding the right product for an e-commerce business is easier said than done. Assuming that you have narrowed down the audience segment, you want to sell to, the next question of what to sell arises. There are several…
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Analytics & Testing
Conversion Rate Optimization: A 9-Step Guide To Increased Conversion Rates
As marketers, we’re often spending time producing new campaigns, but we don’t always do a good job looking in the mirror attempting to optimize our current campaigns and processes online. Some of this may just be that it’s overwhelming… where do you start? Is there a methodology for conversion rate optimization (CRO)? Well yes… there is. The team at Conversion…
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Content Marketing
Online Marketing Terminology: The Basic Definitions
Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold…