5 Examples of Exit-Intent Pop-ups That Will Improve Your Conversion Rates

If you run a business, you know that revealing new and more effective ways of improving conversion rates is one of the most important tasks. Maybe you don’t see it that way at first, but exit-intent pop-ups can be the exact solution you are searching for. Why is that so and how you should use them in your advance, you will find out in a second. What Are Exit-Intent Pop-ups? There are many different types

Why Is Page Speed Is Critical? How to Test and Improve Yours

Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the

How to Measure the ROI of Your Video Marketing Campaigns

Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some incredible statistics associated with video: Videos embedded in your website can result in an 80% increase in conversion rates Emails containing video have a 96% higher click-through rate when compared to non-video emails Video marketers

15 Ways to Increase Your Ecommerce Conversion Rate

We’ve been working with a vitamin and supplement store online to help increase their search visibility and conversion rates. The engagement has taken quite a bit of time and resources, but the results are already beginning to show. The site needed rebranded and redesigned from the ground up. While it was a fully functional site before, it just didn’t have a lot of the necessary elements to build trust and ease the conversions along for

Whatagraph: Create Beautiful Infographics from Google Analytics

Let’s face it, Google Analytics is a mess for the average business. For professionals who spend a lot of time in the platform, it’s a full-featured and robust analytics platform that we’re familiar with and that we can filter and narrow down to get the answer to any question we might have. As an agency, we are not the average business but even we have issues dissecting the data at times. Our clients – even

10 Email Tracking Metrics You Should be Monitoring

As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the means by which you monitor your email performance. In the past, we’ve also shared some of the formulae behind key email metrics. Inbox Placement – avoiding SPAM folders and Junk filters must be monitored if