5 Examples of Exit-Intent Pop-ups That Will Improve Your Conversion Rates

Reading Time: 6 minutes If you run a business, you know that revealing new and more effective ways of improving conversion rates is one of the most important tasks. Maybe you don’t see it that way at first, but exit-intent pop-ups can be the exact solution you are searching for. Why is that so and how you should use them in your advance, you will find out in a second. What Are Exit-Intent Pop-ups? There are many different types

Why Is Page Speed Is Critical? How to Test and Improve Yours

Reading Time: 6 minutes Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the

How to Measure the ROI of Your Video Marketing Campaigns

Reading Time: 2 minutes Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some incredible statistics associated with video: One Productions developed this detailed infographic, Measuring ROI on Video Marketing Campaigns. It details the metrics that you should be monitoring to improve your video marketing ROI, including view count,