Conversion Rates
Articles Tagged conversion rates:
-
Analytics & Testing
Does Video Really Boost Landing Page Conversions? Not Always—and Here’s Why
Marketers have long treated video as a silver bullet for landing page performance. For years, a widely quoted statistic claimed that adding video to your landing page could increase conversions by a staggering 86%. The origin of this figure? An old study focused on a single case involving a learning management system—a highly specific context where video may have played…
-
Analytics & Testing
B2B Lead Generation Software: Features, Benefits, and Best Practices
In the competitive world of B2B sales, finding and converting high-quality leads is crucial for business growth. To streamline this process, companies rely on B2B Lead Generation Software—a powerful tool that automates lead identification, tracking, and nurturing. By leveraging advanced technology, businesses can improve efficiency, enhance engagement, and boost conversion rates. This guide explores everything you need to know about B2B…
-
Sales Enablement, Automation, and Performance
How to Make Referral Marketing Your #1 Growth Strategy
Start the Referral Revolution Businesses thrive when happy customers become brand advocates. Referral marketing is the key to long-term organic growth by leveraging trust and social influence. Engaging your existing customers in referral programs brings in new customers and strengthens your relationship with your current customer base. This guide will help you build a powerful referral marketing strategy that works. Table of ContentsStart the…
-
Paid and Organic Search Marketing
How to Increase PPC Advertising ROAS with Google Analytics 4 – Your 2025 Playbook
Bold Claim: In just five minutes, you can harness the power of Google Analytics (GA4) and advanced AI to transform your PPC campaigns—even if you’re just starting or a seasoned pro looking to fine-tune your digital strategy in a privacy-first world. Table of ContentsIntroduction: Welcome to the Future of PPCGA4: The Industry Standard for PPC AnalyticsWhy GA4 is Your Ultimate…
-
E-commerce and Retail
Shop with Friends: Boost Sales on Your Shopify Store with Social Shopping
Driving traffic to your Shopify store is tougher than ever. Even when you manage to attract visitors, only a fraction of them convert into paying customers—most just browse and leave. What’s missing? Social validation. Before making a purchase, shoppers often check in with friends for opinions, especially in industries like fashion. Now, you can harness this natural behavior to increase…
-
Paid and Organic Search Marketing
Bing: A Growing Search Engine You Shouldn’t Overlook
Many businesses overlook optimizing for Bing, assuming that Google’s dominance renders other search engines irrelevant. However, Microsoft’s Bing serves a substantial audience and offers unique opportunities that should not be underestimated. By understanding the characteristics of Bing users, its growing market share, and its notable volume of daily active users, businesses can make strategic decisions to reach untapped audiences and…
-
Advertising Technology
Maximizing Marketing Efficiency: Why CPL is Challenging CPM for B2B Success
As B2B marketers head into the new year, the pressure to achieve more with fewer resources intensifies. Marketers are scrutinizing their strategies to ensure optimal returns on their investments, and two fundamental investment approaches— Brand-Building, activated typically by CPM executions (Cost-per-Thousand Impressions), and Demand Creation (activated by performance-based media which includes CPL executions (Cost-per-Lead)—are the two primary marketing strategies often…
-
Artificial Intelligence
Social Commerce in 2024: From Digital Promotion to a Unified Social Experience
Social commerce has transformed from a marketing buzzword into a powerful retail channel, fundamentally changing how people discover and purchase products online. As we look at the landscape in 2024, we see a maturing ecosystem that’s increasingly central to modern retail strategy. Understanding Social Commerce Social commerce represents more than selling on social media—it’s the complete integration of shopping experiences…
-
Content Marketing
The Impact of Online Reviews To Local Businesses, Brands, and Online Stores
Online reviews have become a cornerstone of consumer decision-making and business success. The numbers are staggering regarding how much they can impact your business – whether you’re a local business, an e-commerce site, or even a B2B provider. 88% of consumers worldwide make an effort to consult reviews when discovering a local business. Oberlo This fundamental shift in consumer behavior…
-
Sales and Marketing Training
Content Marketing vs. Advertising: Two Paths to Customer Connection
Businesses face a crucial decision in how they reach their customers. While content marketing and advertising aim to grow business, they represent fundamentally different approaches to achieving this goal. Understanding these differences helps organizations make informed decisions about their marketing investments. The Nature of Content Marketing versus Advertising While they often work in tandem, each takes a different path to…