Why Are Infographics So Popular? Hint: Content, Search, Social, and Conversions!

Many of you visit our blog because of the consistent effort I put into sharing marketing infographics. Simply put… I love them and they’re incredibly popular. There are several reasons why infographics work so well for businesses’ digital marketing strategies: Visual – Half of our brains are devoted to vision and 90% of the information we retain is visual. Illustrations, graphs, and photos are all critical mediums with which to communicate to your buyer. 65%

3 Strategies for Email Marketing Sequences That Increase Conversion Rates

If your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps it’s not time to actually convert. It’s only anecdotal, but I’ll describe my own patterns when researching a platform or shopping online: Pre-purchase – I’ll review websites and social media to find as much information I can about

What is Content Marketing?

Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it. But there’s more to a content marketing strategy than just starting a blog, so